Company Information
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Complete Customer Satisfaction |
Since our founding over 50 years ago, Cinderella has prided itself on delivering the highest quality and best value to our customers. This philosophy has helped us grow into an industry leader, distributing a wide range of pool, spa, and leisure products throughout the Midwest. As our many satisfied customers have come to know, Cinderella offers not only products and services on which you can depend, but also a convenient, reliable, cost-effective partnership that will help your business grow and succeed.
Who We Are
Cinderella is one of the Midwest’s largest independent distributors of pools, spas, and leisure products. With a long history of professionalism, integrity, and superior customer service, we have provided builders and dealers with quality merchandise since our inception. Today, with over 5,000 products and parts in our catalog, we have the ability to supply items from over 400 vendors, offering almost anything you and your customers need to create quality pool and spa systems that will endure for years to come.
“We Ought to Be Good at This”
Cinderella’s employees have over 600 years of combined experience in the pool industry, with a seasoned sales force having over 235 years of service. Even our delivery drivers average 9 years of experience. Our expertise allows us to do much more than just sell pool and spa products and accessories. 
We use our experience and knowledge to assist our customers with the technical, design, and water chemistry issues that arise with pool and spa sales and installations. We know our industry and our products, and we’re happy to share that knowledge with our customers, so that they can succeed as we have and make the most of their business opportunities. For over 50 years, Cinderella has nurtured its customers’ success as well as its own. With all of this experience, we ought to be good at what we do…and we are.
We Have What You Need
Cinderella stocks a remarkable breadth of product. We have over 5,000 products and parts in our catalog, and over 100,000 square feet of warehouse space in our Saginaw and Grand Rapids, Michigan distribution facilities. From pool kits and accessories, to our own aluminum coping products and private label liquid chlorine, we carry just about anything you and your customers need to sell, build, or maintain a quality pool or spa. We carry a variety of products in all of the following categories:
- Pool kits and equipment (above-ground and in-ground)
- Chemicals and supplies for pools and spas
- Filters, heaters, and pumps
- Lights
- Maintenance equipment
- Cleaning systems
- Spas and equipment
- Saunas
- Toys and games
- Parts for items we carry and many we don’t carry
- Liquid chlorine (packaged and distributed by Cinderella)
- Aluminum pool coping products (manufactured and packaged by Cinderella)
Service First
Superior customer service is our top priority at Cinderella and we go to great lengths to ensure customer satisfaction. With sales representatives throughout Michigan and Northern Ohio and Indiana, we personally assist dealers with the successful operation of their businesses. Our sales representatives, in conjunction with our in-house customer service representatives and technical advisors, offer free, friendly, expert assistance. This is exemplified through personalized service, immediate attention, and accountability.
In addition, we can lend valuable pointers on store setup, product display development, product training, and facilitate manufacturer support. As your liaison to the companies that make the products you sell, we provide assistance and advice on manufacturer warranty claims, advertising co-op programs, and product literature requirements. Cinderella also offers technical, builder, and chemical seminars throughout the year designed to educate builders and dealers on new products and techniques. Quite simply, Cinderella is here to assist our customers every step of the way.
Speedy Delivery
Cinderella understands how difficult and costly it is to inventory a full range of pool and spa products and accessories. That’s why we deliver your pool, spa, and leisure products on an almost as-needed basis. Our fast and reliable route system operates from our Saginaw and Grand Rapids distribution facilities, bringing you the right amount of product, just when you need it. Our fleet of semi-trailers (equipped with their own lift gates), cube vans, and straight trucks make it possible to deliver large products like spas and pool kits to your facility or job site with relative ease.
Complete Customer Satisfaction
At Cinderella, everything we do is for the ultimate benefit of the customer. We’re here to help you and assist with your customers’ needs, making your business a success. With our extensive experience in the industry, we can offer free expert technical, design, and water chemistry assistance—valuable information that you can pass on to your customers.
Moreover, our warehouse and delivery system means that you don’t need to maintain an extensive inventory, with the accompanying carrying costs, while still making sure you have the products your customers want, when they want them. We have a vast selection of products available at all times, and we’re ready to make it simple and cost effective for you to access them. As a member of the Wholesale Independent National Distributors Organization (“WINDO”), the largest independent distributor buying group in North America, Cinderella can offer competitive prices and friendly terms. Moreover, customers have the ability to place orders on-line anytime day or night.
Dealer Appreciation: Our Way of Saying Thank You
Cinderella offers an extensive dealer appreciation program including an annual week-long all-inclusive trip to a warm weather destination and merchandise credits for use on future purchases. We strive to reward both long-time customers and new dealers and builders who are looking for a distributor with whom they can grow their business. It’s our way of saying thank you for keeping our business strong for 50 years.
The Cinderella Edge
- Over 50 years in business
- Over 5,000 products available from 400 different vendors
- Focus on customer service
- Over 600 years combined experience in the industry
- Over 100,000 square feet of warehouse space
- Fast, reliable delivery on an almost as-needed basis
- Complete dealer appreciation program
- Technical, builder, and chemical training seminars
- Member of the Association of Pool and Spa Professionals (APSP)
- Member of the Wholesale Independent National Distributors’ Organization (WINDO)
Contact us and give your business the Cinderella Edge today!
Cinderella, Inc.
1215 South Jefferson Avenue
Saginaw, Michigan 48601
Telephone: 989-755-7741
Fax: 989-755-0910