David Jaffe - C.E.O.
David assumed the title of C.E.O. in January 2006. As C.E.O., he oversees the general operation of Cinderella as a whole. David started working at Cinderella as a teenager, doing water testing at Cinderella’s former Bay City location and carrying chlorine out to customers’ cars. After college and law school, David lived in Minneapolis for a number of years prior to returning to Cinderella. As the next generation involved in the business started by David’s uncle Bob Jaffe and father Mark Jaffe, David is very proud that many of Cinderella’s dealers have been customers for years and that the “Cinderella family” continues to grow stronger each year.
One of David’s favorite things to do is travel around the region meeting with dealers, hear their thoughts and concerns, and try to make Cinderella a better distributor based on this feedback.
David and his wife Jennifer live in Saginaw Township with their twin daughters Molly and Anna and son Alex.