How did cinderella get its name?

In 1955, Bob Jaffe, our company’s founder, was in California where he observed a fiberglass shell swimming pool manufactured by the Cinderella Glass Swimming Pool Company. Bob purchased a fiberglass pool manufactured by Cinderella, had it shipped to his home in Bay City, Michigan, and installed it in his backyard.

Soon thereafter, a number of Bob’s friends approached him about installing similar pools in their backyards, and Bob decided to purchase a sales franchise from the Cinderella Glass Swimming Pool Company.

Over the next several years, Bob’s swimming pool business prospered as it diversified into vinyl liner pools, chemicals, and maintenance equipment.

While the Cinderella Glass Swimming Pool Company went bankrupt and ceased doing business in 1958, Bob and his brother Mark (who had joined the business) kept the Cinderella name and continued building the company.

Over 50 years later, Cinderella has become one of the largest independent pool and spa distributors in the Midwest.