Our People At Cinderella

Our pool chemicals warehouse and pool coping area at Cinderella, Inc.

Cinderella’s employees have over 600 years of combined experience in the pool industry, with a seasoned sales force having over 235 years of service. Even our delivery drivers average 9 years of experience. Our expertise allows us to do much more than just sell pool and spa products and accessories.

We use our experience and knowledge to assist our customers with the technical, design, and water chemistry issues that arise with pool and spa sales and installations. We know our industry and our products, and we’re happy to share that knowledge with our customers, so that they can succeed as we have and make the most of their business opportunities. For over 50 years, Cinderella has nurtured its customers’ success as well as its own. With all of this experience, we ought to be good at what we do…and we are.

Management Directory


David Jaffe - CEO
Tom Connelly - President
David Goldstein - Controller
Mitch Morrow - Purchasing Manager
Jeff Smith - Operations Manager
Kathy Williams - Marketing Manager
Kirk Taylor - Grand Rapids Branch Manager

Sales Force

Jody Cutcher - Spa and Pool Sales Coordinator
Bennett Ruby - Coping Sales Coordinator
Brian Budry - Sales Representative
Dave Connelly - Sales Representative
Gil Daws - Sales Representative
Rose Dieleman - Sales Representative
Brett Mutter - Sales Representative
Keith Sachs - Sales Representative

Customer Service

Saginaw, Mich.

Todd Bedell - Technical Director
Nichole Eischer - Customer Service Rep.
Todd Pawlak - Customer Service Rep.
Dana Purcell - Customer Service Rep.

Grand Rapids, Mich.

John Kirk - Customer Service Rep.
Trevor Mosher - Customer Service Rep.

Cinderella Inc. Located in Saginaw and Grand Rapids Michigan

Operations

Ray Scott - Route Supervisor
Bill Humpert - RGA/Coping Production Manager
Barry Johnson - Billing & RGA Processing

Accounting

Andrae Pringle - Inventory Control
Tom Mahaffy - Accounts Receivable and Payable
Peggy Meier - Accounts Receivable
Gail Rehmann - Accounts Payable
Alice Schaffer - Accounts Payable