Our People At Cinderella

Cinderella’s employees have over 600 years of combined experience in the pool industry, with a seasoned sales force having over 235 years of service. Even our delivery drivers average 9 years of experience. Our expertise allows us to do much more than just sell pool and spa products and accessories.

We use our experience and knowledge to assist our customers with the technical, design, and water chemistry issues that arise with pool and spa sales and installations. We know our industry and our products, and we’re happy to share that knowledge with our customers, so that they can succeed as we have and make the most of their business opportunities. For over 50 years, Cinderella has nurtured its customers’ success as well as its own. With all of this experience, we ought to be good at what we do…and we are.

Management Directory

David Jaffe - CEO Tom Connelly - President David Goldstein - Controller Mitch Morrow - Purchasing Manager Jeff Smith - Operations Manager Kathy Williams - Marketing Manager Kirk Taylor - Grand Rapids Branch Manager

Sales Force

Laura Pentercs - National Pool Sales Gil Daws - Commercial & Southeast Michigan Brett Mutter - Southeast Michigan Dave Connelly - Northeast & Central Michigan Bennett Ruby - East & Southeast Michigan Todd Bedell - Northern & Upper Michigan Steve Ratliff - Western Michigan Rose Dieleman - Western Michigan Linda Reynolds - Southwest Michigan & Northern Indiana Tim Helminen - Southeast Michigan & Ohio Keith Sachs - Southeast Michigan & Ohio

Customer Service

Todd Bedell - Technical Director Nichole Eischer - Customer Service Rep. - Saginaw, Michigan John Kirk - Customer Service Rep. - Grand Rapids, Michigan Trevor Mosher - Customer Service Rep. - Grand Rapids, Michigan Todd Pawlak - Customer Service Rep. - Saginaw, Michigan Dana Purcell - Customer Service Rep. - Saginaw, Michigan

Operations

Ray Scott - Route Supervisor Gil Ruiz - Saginaw Warehouse Manager Bill Humpert - RGA/Coping Production Manager Barry Johnson - Billing & RGA Processing

Accounting

Rebecca Helminen - Inventory Control Tom Mahaffy - Accounts Receivable and Payable Peggy Meier - Accounts Receivable Gail Rehmann - Accounts Payable Alice Schaffer - Accounts Payable